Category Archives: Useful Resources

The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 3

Here is the last of the 3-part series about the impact of expected upcoming changes in the policy environment and the tremendous migration in the communications environment and  how this affects the marketing of pharmaceutical products.  In this last installment, … Continue reading

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The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 2

Today please find the second in a three-part series that looks at the changing policy and communications environments and the challenges and opportunities for pharmaceutical marketing.  In Part 1 yesterday, what was covered was the fact that there is a … Continue reading

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The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 1

Recently I have had the opportunity to take part in a number of talks about the future of the pharmaceutical market in a number of venues such as the Google Health Think 08 and a recent forum held by my … Continue reading

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Update on Google Health at Googles Health Think 08

In early November I had the privilege of being invited to be a speaker at Google Health 08, the third gathering of key stakeholders in healthcare convened by Google at their offices in New York.  I really enjoyed it. Included … Continue reading

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American Health and Drug Benefits

Recently someone emailed me and asked me for the link to American Health and Drug Benefits saying they were unable to locate it.  I have since been unable to find the email address of that individual, so I am posting … Continue reading

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