Category Archives: Social Media

The Paradigm Shift – From SEO to SMO (Social Media Optimization) – My 2 Euros’ Worth in Berlin and an Interview with Andrew Spong

April 1, 2010

At the Second Annual ExL European Digital Pharma Conference held at Bayer Headquarters in Berlin this week, I had the privilege of sitting on a panel that was called "The Two Way Relationship Behind Social Media is Rooted in Listening" … Continue reading →

Posted in New and Social Media, Social Media | 1 Comment

News You Can Use – Aflutter Over Twitter

December 17, 2008

This week, the Detroit News and the  Detroit Free Press announced that they were forced to cut back on printing their daily paper to three days a week of "dead tree" editions.  That should speak volumes. Newspapers and magazines are … Continue reading →

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PSAs and YouTube – Another Installment on Social Media

September 21, 2007

I have written several postings in the past on uses of social media by pharmaceuticals.  Just last week, I had a posting on Fard Johnmar’s excellent White Paper on the legal aspects of social media by pharmaceuticals.  One idea that … Continue reading →

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Social Media and Pharmaceutical Marketing

September 6, 2007

On several occasions in the past, I have posted here on the need for pharmaceutical companies to embrace new and social media, along with several suggestions for doing so. One of the perceived barriers to the involvement of pharmaceutical companies, … Continue reading →

Posted in Marketing, Regulatory Communications, Social Media, Useful Resources | Comments Off

Public Service Announcements and YouTube

August 9, 2007

I’ve written before about the potential that exists in developing public service announcements via YouTube rather than the old fashioned way of developing them and distributing them to markets where you hope, out of charity, that they get played and … Continue reading →

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