Category Archives: New and Social Media

YouTube as a News Source

We are accustomed to thinking about YouTube as an entertainment source. However, last week the Pew Research Center Project for Excellence in Journalism posted a report on YouTube revealed that YouTube is assuming an ever increasing role as a news … Continue reading

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What are They Tweeting? Uses of Twitter by Pharma…

As noted earlier this week in the profiling pharma Twitter feeds, the number of individual twitter handles sponsored by companies continues to grow with the most recent Eye on FDA census numbering 200 feeds put up by at least 44 … Continue reading

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Hey – It’s TWANK Time Again!

Remember TWANK?  In February 2011 I wrote a posting on Twitter Rankings and Pharma.  Twitter Rank = TWANK.  The ranking provided companies, names of feeds, number of followers and KLOUT score, among other things. At the time I found 114 … Continue reading

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Twitter Has Changed the News – What it Means for Pharma

Today Mashable carried a posting that quoted Dick Costolo, CEO of Twitter, as postulating that the election of 2012 would be the “Twitter Election“.  Even people who do not participate in Twitter will likely have seen articles regarding trends in … Continue reading

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Patience Patients – Are e-Patients Waiting for e-Docs?

Every so often when I have giving a talk on social media I ask the audience how many of them are on Facebook.   Usually nearly everyone in the audience raises a hand.  Then I ask how many of them … Continue reading

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