Category Archives: New and Social Media

What Pharma’s Are Doing on Periscope – Update on the Landscape

If you have Periscope on your phone, you may find yourself doing something and all of a sudden, hear a little whistle that is the sound cue to let you know that someone you follow has gone live. I set … Continue reading

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Up Scope! Pharma, Periscope and Some Regulatory Questions

Back in June in a posting about the new (relatively) live streaming capability brought to use by Periscope. The app, acquired by Twitter prior to its launch early in 2015, allows you to live stream content from where you are to … Continue reading

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Upward Mobility – The Great Migration Into Optimizing

One of the many noteworthy milestones with respect to digital has been around the transition to mobile search. As was recently reported, Google’s Amit Singhal speaking at a conference noted that Google is getting over 100 billion searches each month … Continue reading

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Live Streaming – Game Changer for AdComms and Beyond?

This week there was a lot of talk about last week and the meeting of the American Society of Clinical Oncology annual meeting ASCO 15, which was the 51st annual meeting of the society held May 29 – June 2 … Continue reading

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Upclose Look at Pharma and Twitter – A Brief Profile

Last week I posted about the update to the database of pharma and social media use with respect to the increase in audience over last year.  While FDA’s OPDP was so complacent in coming forth in guidelines, the number of … Continue reading

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