Category Archives: New and Social Media

Live Streaming – Game Changer for AdComms and Beyond?

This week there was a lot of talk about last week and the meeting of the American Society of Clinical Oncology annual meeting ASCO 15, which was the 51st annual meeting of the society held May 29 – June 2 … Continue reading

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Upclose Look at Pharma and Twitter – A Brief Profile

Last week I posted about the update to the database of pharma and social media use with respect to the increase in audience over last year.  While FDA’s OPDP was so complacent in coming forth in guidelines, the number of … Continue reading

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Less Characters, More Tweets – A Few Tweeting Tips

It is hard to believe that a service that limits your speech to 140 characters would emerge as an important media platform, but it has.  News travels more quickly, is more granular in nature, can very specific to highly targeted … Continue reading

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Talking Points for When People Who Don’t Get Social Media as a News Platform

Someone asked me the other day something to the effect of this – what is the point of social media when it comes to news – isn’t CNN just as fast? It occurred to me that many of us in … Continue reading

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Tracking 10 Healthcare Beat Reporters on Twitter

It is not news that social media has fundamentally changed the way we communicate. Today, we share news, we don’t just read it.  A news cycle is every moment of every day. We rely on people to pitch news to … Continue reading

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