Category Archives: Marketing

Social Media and Pharmaceutical Marketing

On several occasions in the past, I have posted here on the need for pharmaceutical companies to embrace new and social media, along with several suggestions for doing so. One of the perceived barriers to the involvement of pharmaceutical companies, … Continue reading

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Public Service Announcements and YouTube

I’ve written before about the potential that exists in developing public service announcements via YouTube rather than the old fashioned way of developing them and distributing them to markets where you hope, out of charity, that they get played and … Continue reading

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GSK – Again Pushing the Envelope

Last week I wrote about GSK’s alli blog – a blog dedicated to marketing an OTC product.  This week, GSK again drew attention in the marketing world by developing a campaign that raises awareness of genital herpes among African Americans.  … Continue reading

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A Look at GSK’s alli Blog

As mentioned last week, I was directed by a colleague to a new blog being sponsored by GlaxoSmithKline about it’s new OTC product alli.  Because this is so highly unusual, it merits a closer examination. First of all – a … Continue reading

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Another Pharmaceutical Blog!

Well, no sooner did I find the Johnson & Johnson sponsored blog, JNJ BTW, last week than a colleague brought to my attention another blog – this one by GlaxoSmithKline and this one product-specific!  The blog is called alli-connect – … Continue reading

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