Category Archives: Marketing

Pharma Sales Slowdown

    IMS, the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries released the annual "U.S. Pharmaceutical Market Performance Review" which found that pharmaceutical market growth slowed from 8% in 2006 to 3.8% in 2007.  According … Continue reading

Posted in Marketing | Comments Off

If a Tree Falls in the Forest….

If a tree falls in the forest, and almost no one notices, did the tree almost not fall?  Pharmaceutical Executive noticed, but I didn’t notice anyone else notice.  I’m talking about the long-proposed user fee program for the FDA’s Division … Continue reading

Posted in DTC Advertising, FDA Policy, Marketing | 2 Comments

India Grants Patent to AIDS Drug

One of the many confounding things about the AIDS epidemic is the radical shift of the HIV disease burden to populations of countries with the least ability to payfor therapy.  That creates a number of dilemmas and conundrums.  One, those … Continue reading

Posted in Marketing | Comments Off

New DTC Oversight Powers Given FDA – Show Me the Money!

I was fascinated to read the RPM Report analysis of the new system that will emerge when the new FDA bill is signed into law.  A new user fee program for review of DTC ads will exist that allows the … Continue reading

Posted in DTC Advertising, FDA Policy, Legislation, Marketing | 1 Comment

PSAs and YouTube – Another Installment on Social Media

I have written several postings in the past on uses of social media by pharmaceuticals.  Just last week, I had a posting on Fard Johnmar’s excellent White Paper on the legal aspects of social media by pharmaceuticals.  One idea that … Continue reading

Posted in Marketing, Social Media | Comments Off