Category Archives: DTC Advertising

Rule by Committee – Curbing DTC Advertisting by Pharmas – Enough to Stave Off Reforms?

Advertising Age carried a June 16 story regarding an agreement by several pharmaceutical manufacturers to curb DTC advertising.  Here is a bit of the history of this agreement according to the Energy and Commerce Web site.  Early this year, Representatives … Continue reading

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GAO Issues Report Citing FDA Slowdown on DTC Enforcement

Welcome to my 500th posting! Yesterday the Government Accountability Office released a report related to a topic often discussed in this space – the lack of FDA enforcement, specifically with regard to DTC – entitled "Trends in FDA’s Oversight of … Continue reading

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DTC in the Crosshairs on the Hill

The House Committee on Energy and Commerce, Subcommittee on Oversight and Investigations held a hearing this morning entitled "Direct-to-Consumer Advertising:  Marketing, Education or Deception?"  This is further evidence that as the election cycle heats up the Congress is quite likely … Continue reading

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Increasing DTC in a Time of Trouble

There is news out from the Direct Marketing Association  as reported by Pharmaceutical Executive that forecasts that as the result of a number of events and issues, Direct-to-Consumer (DTC) marketing is poised to pick up quite a bit this year … Continue reading

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More DTC Reforms

Yesterday I noted that there were letters flowing down from the Hill to manufacturers regarding some specific examples of Direct-to-Consumer (DTC) ads that were of interest to various members for various reasons.  Today, the Los Angeles Times carries a report … Continue reading

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