Category Archives: DTC Advertising

DDMAC Mis-steps Badly and “Sows Confusion”

Last week, the New York Times carried an article "FDA Rules on Ads Sow Confusion as Applied to the Web" that addresses the call by the agency to issue 14 letters regarding 45 brands based on the lack of risk … Continue reading

Posted in DTC Advertising, FDA Policy | 4 Comments

Perspectives on DTC Perspectives

Yesterday I had the good fortune to participate on a panel staged at the National DTC Perspectives Conference held here in Washington.   The conference was impressive not only because of the size and scope of the turnout – hundreds … Continue reading

Posted in DTC Advertising, FDA Policy | 2 Comments

FDA Staffing Provides Insight into Future Changes Affecting DTC

This week it was announced that a senior fellow from the office of Senator Edward Kennedy would be heading back to FDA as a senior counselor to Dr. Joshua Sharfstein where it is reported that the FDA Office of Legislative … Continue reading

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DTC in the Crosshairs of Congressman Waxman

Reuters carried a report yesterday confirming not only that a moratorium on Direct-to-Consumer (DTC) advertising is likely to be introduced in the next Congress, but is going to be broached by Congressman Henry Waxman, the new Chair of the House … Continue reading

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Change is in the Air

Yesterday I gave a brief talk at the DTC Perspectives conference held in New Jersey called DTC in the Era of Consumer Choice.  I thought I’d outline a few of my thoughts on the future of DTC here as well. … Continue reading

Posted in DTC Advertising | 2 Comments