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      Authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; issues and crisis management. Frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!

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    • Eye on FDA is published by Mark Senak of Fleishman-Hillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Fleishman-Hillard or its clients.

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    « Weekly Roundup 10-16-09 | Main | FDA's Strategic Plan for Risk Communication, Part 1 »

    October 19, 2009

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    Listed below are links to weblogs that reference Google Wave - An Update After Nearly a Week of Use:

    Comments

    Michael Adolph

    I haven't tried it, but did just get around to watching the full IO video this weekend, coincidentally. (http://www.youtube.com/watch?v=v_UyVmITiYQ) It looks brilliant, but my concern was that it also looks like they've thought of everything, and then went on to include everything they've thought of in their execution. This is fine for people who thrive on juggling 16 projects at once and can handle multi-layered complexities of a platform geared to them. But in my experience, those people only account for a fraction of the working population. Did you find it was down-scalable for people who don't thrive on 500 bells and whistles ringing and whirring at one time? Just curious.

    Mark Senak

    I think you hit it on the head, Michael. It is very project oriented and so to that extent, I think it is downscalable so that one can use it for a limited number of projects and so that one might coordinate with others and use the venue like you would a Webinar, where people are invited to participate and discuss for a set amout of time.

    Eileen O'Brien

    I just got my Google Wave invite and was excited to start playing with it. The immediate barrier was the fact that I didn't have any contacts and no one to "wave" to. As you noted, adoption will have to be widespread for it to be valuable.

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