It is no state secret that the pharmaceutical industry is seriously lagging behind other industries – even other highly regulated industries – in making use of digital media to engage and support their stakeholders. There are still many, if not most, that are not even using RSS feeds to issue news or to communicate internally with staff. And as mentioned yesterday, there is a less than overwhelming presence on Twitter. There is often the excuse put forth that pharma is hobbled by regulations (or lack thereof). Ok.