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      Authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; issues and crisis management. Frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!

    About This Blog

    • Eye on FDA is published by Mark Senak of Fleishman-Hillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Fleishman-Hillard or its clients.

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    « GAO Urges More FDA Control Over Dietary Supplements | Main | President Obama's Forum Health Reform - Attendees »

    March 05, 2009

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    Gina

    Mark, maybe you weren't surprised, but I breathed a big sigh of relief when I heard this decision. Wyeth wouldn't have brought this case if they didn't think they had a good chance with this usually pro-business court - and Roberts, Alito and Scalia didn't let them down.

    As you say, the legal principles were not only against Wyeth's claims, but they were readily apparent to almost anyone. The implicit lack of concern for public perception staggers the mind.

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