Daily Archives: October 30, 2008

Speaking of the Election

One of the things I noted in my talk yesterday (see below) was that the Congressional races have far greater weight on the future of the regulation by the FDA of the pharmaceutical market.  For those of you as intensely … Continue reading

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Change is in the Air

Yesterday I gave a brief talk at the DTC Perspectives conference held in New Jersey called DTC in the Era of Consumer Choice.  I thought I’d outline a few of my thoughts on the future of DTC here as well. … Continue reading

Posted in DTC Advertising | 2 Comments