Well, the other day I noted that Lilly had opened up a YouTube account called Lilly Diabetes and a few hours later, the site was closed. I discovered yesterday a new Abbott YouTube site called Abbott1888 – not sure what that is supposed to mean – that was launched in June. The site has 7 subscribers, of which I am one and I am aggregating video to the new Eye on FDA YouTube channel where I am assigning vids to playlists along specific health care topics and disease-related vids. The menu is in the sidebar of the Eye on FDA site, where you will find links directly to the playlist of your choice.
The Abbott channel only has a few vids posted to it, specifically 8 – 3 of which are about their stent product, one about baby nutrition, one on diabetes and a few HIV-related PSAs from their I Stand with Magic campaign. It is a pretty soft offering, but perhaps one that will improve with time as they find their voice. There has obviously been no launch, apparently not even an internal one with only 7 subscribers, so I would repeat the advice I outlined in my posting about LillyDiabetes.