This Week’s Vids from J&J

As noted yesterday, J&J is paving the way as a leader among pharma in the digital space.

Here are this week’s vids from Johnson & Johnson’s new venture into YouTube.  For a while, at least, I’m going to post the vids as they come up whether or not the subject matter is particularly interesting, though where it is, I will certainly comment, but because it is perhaps provides a lesson for other pharma communicators to consider.  I have been working with colleagues at Fleishman-Hillard doing "digital bootcamps" for pharmaceutical companies, and you guys have got to kick into gear:

About Dry Eyes

Tips on Diet and Exercise

Healthy Eating and Fitness, Part 1

Healthy Eating and Fitness, Part 2

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