So ok folks, first J&J got on board by creating their healthchannel on YouTube which was brilliant and frankly overdue. They now have 77 subscribers and a vid they posted last week on healthy eating has already had nearly 2000 viewings which is not bad for a start up! They also have a second corporate channel called JNJ410 which actually I find more interesting than the more consumer-driven health channel though it only had 6 subscribers, now 7 (me!). Check out this vid called From Molecule to Medicine.
Now, another pharma has entered the 21st Century with its own YouTube channel - GlaxoSmithKline (GSK) has begun GSKCIC. A little while ago, they had 7 subscribers, now they have 8 (me!).
The first vid listed is one that overviews their philanthropy. You would be surprised how little people know about the extent of philanthropy from the pharmaceutical industry. Frankly, most people don’t know anything about it and pharmaceutical companies tend to believe everyone knows the extent to which drugs flow to developing countries. Here is a link to that video – unfortunately for some reason that is unfathomable, they have disabled the ability to embed the vid. Not a good idea. – http://www.youtube.com/watch?v=wrEXAqLjy-I
Another vid is from the CEO on recruiting employees to GSK – again stupidly not allowing embedding. – http://www.youtube.com/watch?v=p2ixeANNRRw
GSK – free the vids, man! Not allowing us to embed is only undermining your goal. These things are spread virally. Let it go man!
And for those of you pharmaceutical companies that are still issuing press releases by email instead of RSS feed and if that’s you (and I know who you are) you ought to be scared. You are not going where the communications are happening and you are not keeping up.
You need a digital boot camp and you need it yesterday. (By the way, here’s a plug for my employer Fleishman-Hillard – they do a digital boot camp!)