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      Authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; issues and crisis management. Frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!

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    • Eye on FDA is published by Mark Senak of Fleishman-Hillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Fleishman-Hillard or its clients.

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    March 12, 2008

    Pharma Sales Slowdown

    J0314296_4    IMS, the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries released the annual "U.S. Pharmaceutical Market Performance Review" which found that pharmaceutical market growth slowed from 8% in 2006 to 3.8% in 2007.  According to the release, this was the slowest growth seen since 1961. 

    The company attributes the slowdown to:

    • loss of exclusivity of branded medicines;
    • fewer new product approvals
    • the leveling of year-over year growth from the Medicare Part D program
    • the impact of safety issues.

    The categories leading in sales were anti-depressants, lipid control agents, pain medications and blood pressure medications such as ace inhibitors and beta blockers. 

    Also of note, with respect to the second reason listed for the slowdown - fewer product approvals - one can truly see one of the many impacts of the fact that the agency has issued more approvable letters in 2007, to a degree shutting down the pipeline, impacting the market, patients and stockholders.  This of course, leads to the question whether or not this is a product of (i) a risk averse environment, or (ii) products have suddenly gotten bad, or (iii) the FDA has purposely slowed things down so that it can catch up. 

    And, perhaps most importantly, why is the pipeline so slow and enforcement expressed through warning letters so lax when the FDA is getting more budget and increased PDUFA fees?   

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