Daily Archives: September 6, 2007

Report on Medicare Part D

As the Medicare Part D experience completed its first year, there have been a number of opinions expressed on how well the benefit did what it set out to do – provide seniors with a benefit on prescription drug access.  … Continue reading

Posted in REimbursement | Comments Off

Social Media and Pharmaceutical Marketing

On several occasions in the past, I have posted here on the need for pharmaceutical companies to embrace new and social media, along with several suggestions for doing so. One of the perceived barriers to the involvement of pharmaceutical companies, … Continue reading

Posted in Marketing, Regulatory Communications, Social Media, Useful Resources | Comments Off