Eye on FDA

The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 2

Today please find the second in a three-part series that looks at the changing policy and communications environments and the challenges and opportunities for pharmaceutical marketing.  In Part 1 yesterday, what was covered was the fact that there is a growing possibility of a double pincer type movement - one arm that will likely curtail DTC advertising to consumers and a second that will likely dilute the kinds of relationships that industry has with practicing medicine.  Either of these alone might have a big impact on pharma marketing, together that is ensured.

Part 2 examines the changing communications landscape - the dynamic growth of digital as we witness a decline in traditional media and a migration by both readers and writers to the digital realm.

This is also available on the EyeonFDA YouTube channel.

The Changing Policy and Communications Environment and Implications for Pharma Marketing, Part 1

Recently I have had the opportunity to take part in a number of talks about the future of the pharmaceutical market in a number of venues such as the Google Health Think 08 and a recent forum held by my employer, Fleishman-Hillard.  I thought it might be a good idea to put together the thoughts I expressed at those and other venues into a video presentation that could be shared more broadly.  I have also wanted for quite some time to start a tutorial series here at Eye on FDA.

Accordingly, here is the first installment of a three-part presentation that I put up on the EyeonFDA YouTube channel this past weekend.  The overall presentation is about the Changing Policy and Communications Landscape as well as the challenges and moreover, the opportunities it presents the pharmaceutical industry.  The first installment looks at the policy environment, the second looks at the communications environment and the third looks at some hard decisions that pharmaceutical marketers need to be thinking about.   The video runs a little over 7 minutes.

Let me know how you like this format.   I was struggling between making this a talking head situation or slides with the voiceover, and chose the latter.  I hope you find it useful. 

World AIDS Day

December 1 marks the passage of another World AIDS Day.  It is a somewhat special one for me as I will be at the University of Minnesota Law School giving a talk at the Allan Spears Forum on the early days of the HIV epidemic during the 1980s when I was the Director of Legal Services at the Gay Men's Health Crisis.  Of the 18 or so employees who were there when I began my employment, there are only a handful of us left alive.  

I noticed that Johnson & Johnson put up a World AIDS Day video on their YouTube channel - JNJ Health.  I thought I'd take the opportunity to borrow it in commemoration.

Update on Google Health at Googles Health Think 08

In early November I had the privilege of being invited to be a speaker at Google Health 08, the third gathering of key stakeholders in healthcare convened by Google at their offices in New York.  I really enjoyed it.

Included on the agenda was an update on Google Health, a new tool from Google to help individuals keep track and organize their own medical profile.   Today I've discovered that Google has posted a video of the presentation, so I thought I'd share it.  The video is nearly 40 minutes in length.

Enjoy.

Happy Thanksgiving Everyone

This is my favorite holiday.  I'm all about the food.  Today's menu consists of a

• Garlic Spinach Parmesean Soup
• Turkey stuffed with Green Apples, Sweet Italian Sausage, Corn Bread, Walnuts and Sage
• Cranberry Sauce laced with Orange Zest, Cointreu and Pecans
• Whipped potatoes with gravy made with drippings, white wine, stock
• Sweet potato puree with Honey, Ginger, Lime and Sour Cream
• Green bean casserole - because I love it!
• Pumpkin Pie

There is a martini in there too.  Hope each of you has a wonderful and safe holiday weekend.  No posting tomorrow, but as we enter the Christmas season, I will have lots of gifts for you to download!